The Cut’s Charlotte Cowles, writer of “Franca Sozzani on Having Separate Pages for ‘Black’ and ‘Curvy’ Vogue Readers” received 21 comments and 19 recommendations from readers of the post; making it a must read. Well, for me anyway. According to Cowles’ post, Italian Vogue’s website is not just Franca Sozzani’s blog; which receives 1,000 to 3,000 hits a day but the website also offers: couples horoscopes, trend reports and special pages for “Black” and “Curvy” readers
Sozzani explained to WWD:
“Some said it was becoming the ghetto of plus-sized, the ghetto of black, but it’s not true. These are very happy readers, happy that we are looking at them in different ways. In “Curvy,” they are super happy with their sizes. We help them dress fashionably. We say: It’s pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don’t talk about diets because they don’t want to be on a diet, but it’s not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.”
I am happy that Sozzani gets that she doesn’t need to shove diets down women’s throats but, I don’t understand why she feels that “Black” and “Curvy” need separate sections. Although, I believe she has the best intentions I find this division a bit alienating. I’m not trying to be overly sensitive but this section can be seen as saying, blacks won’t wear what Vogue showcases so they need to be given a special selection. There may be differences in taste but I don’t it’s that different or else they wouldn’t bother reading the magazine.
On the issue of size; Marie Claire manages to integrate Ashley Falcon’s column “Big Girl In A Skinny World” into their magazine seamlessly; offering style tips for bigger women. I don’t consider myself plus-size and still read the column every month. Fashion is fashion, although the rules aren’t one size fits all; we need to make a global effort to celebrate all body types in a more inclusive way.
Q&A: Franca Sozzani [WWD]