Give me a scarf and I’ll give you a head band. I haven’t worn a scarf around my neck since high school and I intend to keep it that way. It’s a Turban, It’s a Dress (It’s a Scarf) by Ruth La Furla of the New York Times reported on how scarves are becoming more than an accessory.
“[R]etailers have taken to touting scarves as the ultimate multitaskers, drawing attention to their shape-shifting properties and encouraging shoppers, through online videos and mannequin displays, to tweak, twist, loop, plait and knot them to form summer mufflers, cowl-neck blouses, turbans, halters, sarongs and goddess-worthy maxi dress.”
In fact scarves have become so popular that companies like Bloomingdale’s and Hermes even launched social media campaigns positioning them as more than an accessory. I don’t know what took people so long to get on the scarf trend. I have made at least three different headbands from plaits, bows, and knots. It took a while for my friends to get use to the idea of me parading around with a fluffy bow around my head but they came around. Scarves add a touch of personality to an outfit and are inexpensive. I usually get medium to long length ones from H&M.
Brooke Jaffe, the Bloomingdale’s accessories director told The New York Times:
Ms. Greenfield was one of several retailers who ascribed the popularity of scarves in part to growing fascination with convertible fashion. “We live in a world where, ideally, every purchase has more than one function…They need to be style-able, to have personality”.
Although, I have yet to wear my scarf as a dress or even a shirt thanks to my father’s fear of me bearing snatched up. I admire people who do. I once tried to make a skirt out of my scarf but I was always left exposed. Even bloggers have have been caught rocking the new trend. Style blogs like Style Bubble, Jak & Jil, and Street Pepper have all posted about the trends. Once seen as an old woman’s accessory the scarf is out for a space in your closet.