So, by now you guys know I am obsessed with Hello Kitty so you know when I found out about Hello Kitty’s lingerie line I had to share the news. Hanky Panky’s latest collaboration with Hello Kitty will have a soft launch in May.
David Marchi, senior brand marketing director at the self-proclaimed “Home of Hello Kitty” Sanrio told WWD that “A lot of people think this is jut a brand for kids and teens, but many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way.”
The collection will hit Neiman Marcus, Nordstrom, and other department stores on June 30th. Pieces will cost between $27 and $98. [Racked]