H&M’s latest sustainable capsule collection hits stores today. This is the fast fashion chains first eveningwear collection. Although, it’s not high-profile design collaboration many celebrities like Michelle Williams, Viola Davis, and Amanda Seyfried have already been seen wearing the collection.
The sustainable materials used include organic cotton hemp and recycled polyester. Today the retailer released their annual Conscious Actions Sustainability Report, which brings to light to the fact that they are number one user of organic cotton in the world and they’ve donated 2.3 million garments to charitable causes.
The line ranges from $19.99 for a top to $299 for a floor length gown. If this is any indication of what they’re higher end line is going to look like I’m down! [Fashionista]
All images courtesy of Fashionista