Changing Africa’s Retail Landscape

Courtesy of Fashionista


Unlike America where the nearest mall is never too far and you could get your fashion fix with just a click, Africa is quite different. Many Africans have to cross-continents to get their hands on those designer duds they crave.

However, Zandile Blay has the scoop on how young designers are making fashion more accessible in their countries. From Algeria to Zimbabwe, African inspired, Western influenced collections are being locally sourced and sold.  The products are being sold on 5th& (Net-a-Porter equivalent). These designers aren’t getting bogged down by show and tell but are sales driven.  These designers are developing infrastructure, creating jobs and generating revenue in their respective countries.

These are some of the designers highlighted in her travels to West Africa and felt that embodied the movement. Jewel by Lisa (Nigeria), Christie Brown (Ghana), Koshio (Ghana) Loza Maleombho (Cote D’Ivoire) and David Tlale (South Africa). Each shared valuable insight on the highs and the hurdles of expanding in Africa and why they will never give up. [Fashionista]


Check Out Blay’s interview with Lisa Folawiyo of Jewel by Lisa