Mohammad Ali Face of Core Value Louis Vuitton ad

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Three-time heavy-weight boxing  champion, Mohammad Ali will be featured in an Louis Vuitton ad. He along with the his grandson will be featured in Louis Vuitton “Core Values” ad.

In an interview with Vogue UK, Chairman and CEO of Louis Vuitton , Yves Carcelle said:

“Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond,” Yves Carcelle, said in a statement.

‘We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”

Core Values celebrates Vuitton’s timeless classics by using ‘real’ people not models in real situations. [Vogue UK]