Adidas “Slave” for Fashion?!

Courtesy of Fashionista

There is big controversy around the latest Jeremy Scott x Adidas sneaker.  The Jeremy Roundhouse Mid “Handcuffs” feature an orange “shackles” that fasten around the ankles. Adidas posted the sneaker to their Facebook page and this caused fiery discussion saying that the sneaker symbolizes slavery.

“I daresay that marketing & selling a shoe with a ‘chain & shackle’ accessory is a very bad idea. The ‘chain & shackle’ image has a bad connotation, that of slavery, in the African American community. I think it’s inappropriate. The idea of being chained to Adidas or any object is repulsive.”

“Please tell me this is FAKE. I am not hearing these Adidas Amistad Originals,”

“Please African Americans don’t line up for these, where does the respect begin and end for our people. Boycott Please!”

Adidas has just released a statement defending both the sneaker and the designer:

The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted and his previous shoe designs for Adidas Originals have, for example, included panda heads and Mickey Mouse. Any suggestion that this is linked to slavery is untruthful.

Fashionista was able to get in touch with the PR team to confirm his inspiration which in fact was a cartoon. My Pet Monster, a plush doll that which turns into a popular series in the 80’s and 90’s.

Adidas has decided not to sell this sneaker and apologized.  They told the AP in a statement:

Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.


Source : Fashionista

Sound off:  Tell me what do you think about these sneakers?