Lana Del Ray the recently signed Next model is now the newest face of H&M. She landed a Vogue UK cover and has a Mulberry bag named after her however, this is Rey’s modeling gig.
H&M kept with the singers retro aesthetic for styling. The mood L.A.noir, “Donald Schneider, H&M’s creative director, told WWD. “It’s inspired by our fall collection.”
She will also be the face of the winter campaign. To accompany the campaign LDR has recorded a version of “Blue Velvet” and it will drop September 19 on HM.com. [Fashionista]