Everyday People for Lavin’s Fall 2012 Ads

Courtesy of Fashionista


I love the look of Lavin’s fall 2012 ad campaign featuring real everyday women, ranging in age 18 to 80.  Steven Miesel shot the campaign, and Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme provided creative direction.

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.”

The fierce senior model featured above is a  Jacquie “Tajah” Murdock and will be 82 next week. Tajah was her dance name when she was a showgirl at the Apollo. She told the designer that it was always her dream to go to Paris and model. So this just proves that dreams do come true!

The ads will break in September issues in France, the U.S., Italy, Great Britain, China, Hong Kong, Taiwan, Japan, Russia and Brazil, with women’s-only spots running in Germany, Spaon, Singapore, Thailand, Indonesia and the Middle East. [Fashionista]