Maison Martin Margiela for H&M collaboration has unveiled their ad campaign.
According to WWD, British artist Sam Taylor-Johnson directed both the photo shoot and the short film for the campaign. The ad features both men and women in Paris , in candid settings.
Taylor-Johnson said of the campaign:
“Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project. I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.” [Fashionista]
I am in LOVE with the white coat!