Prada Gives McDonald’s the Boot

Courtesy of Fashionista

According to the Financial Times, McDonald’s is suing the city of Milan for being pushed out of their upmarket Galleria Vittorio Emanuele II mall and being replaced with a Prada store. McDonald’s has been in this location for 20 years and was surrounded by Louis Vuitton and Gucci.

According to Financial Times, the fast food chain was the only business that didn’t receive the “right of first refusal on a new rental contract,” ( which would have allowed McDonald’s to negotiate a new lease before going to anybody else). McD’s wants the city of Milan (which owns the Galleria) for $31.5 million in damages.

“We don’t want to fight with the city, but we were kicked out unfairly,” Italian McDonald’s chief executive Roberto Masi told The Financial Times. McDonald’s claims there were clauses in place that stated the restaurant was exempt from closure, however the city is contesting McDonalds’ allegations.

.This will make Prada’s second storefront in Galleria Vittorio Emanuele II mall.